70% of our customers don’t keep track of expenses throughout the year, and as a result leave money on the table at tax time.

By extending platform capabilities, we were able to leverage AI and machine learning and bring two solutions to market in months, vs years. A win-win for customers—who were able to save money on their taxes by deducting 18% more than customers without these solutions—and for the business, where superior customer outcomes also lead to corresponding increases to conversion.