Leading design quality at scale:
Pioneering the first Design System for Intuit’s Consumer Group
Led the inception of the first design system team for Turbotax, driving strategic organizational transformation to deliver a mobile-first experience redesign and unify the consumer platform across Turbotax, Mint, and Turbo.
FROM
TO
Outcomes
Optimized mobile experiences driving ease and adoption
Customer benefit
2x velocity for product delivery
Speed
Cohesion across three consumer apps
Scale
Process Highlights: Using design leadership to drive scale
Creating a system and a team from scratch
Turbotax was lacking centralized design infrastructure, which had led to inconsistent product quality and significant development friction. Recognizing that fragmented workflows were stalling speed-to-market, I pitched the formation of the group’s first end-to-end Design Systems team.
Impact: Secured executive buy-in for a dedicated systems investment and bridged the gap between design and engineering by partnering with engineering to move the system beyond pixels and into code.
Erasing silos across functions
To drive adoption, I partnered with our architects to establish a quarterly cross-functional forum that democratized the contribution process and aligned diverse stakeholders on shared standards.
Impact: We built enough influence to add the system into the engineering paved road—the core set of tools engineering tools across the organization—and doubled team velocity while eliminating thousands of defects.
Connect to learn more
Drop me a message if you’re interested in learning more about this project. I’m always happy to connect.